Boldr is a Canadian based vodka seltzer that was looking for a way to differentiate itself in the market. We created a campaign to encourage people to get outside and explore. For this campaign we created a set of merchandise that people could win through social giveaways and contests. The merchandise was created from 3 different illustrations I made, to accompany the clothing we also created patches to use across platforms.

This is conceptual work and did not make it to final rounds.

Role: Designer  |  Client: Boldr |  Agency GAS GROUP  | Year: 2021/2022