SculptShore aims to put a face to the issue of ocean debris with a life size interactive whale sculpture, modeled after the North Atlantic Right Whale. This hollow twenty-foot sculpture will be brought to different shoreline cleanups to be filled with ocean debris and featured at educational events across the Maritimes. SculptShore needed a brand refresh to help carry them through to the future. They wanted to keep the whale but wanted a modernized look that could scale with the company.

In collaboration with Swank Collective, we modernized the whale to something a little friendlier and more approachable. As well as created a whole new colour palette that reflected the ocean environment. We also put together brand fonts for them across numerous platforms.

Role: Designer  |  Client: SculpShore |  Agency: Swank Collective | Year: 2023